Internationally recognized sport boat and yacht manufacturer Sea Ray Boats announced plans today to expand its creative partnership with award-winning integrated marketing and communications agency Dino Publishing.
The Chicago-based agency has produced the boating lifestyle publication Sea Ray Living Magazine for Sea Ray since 1999, and has expanded into a full creative agency role, designing and producing ads, brochures, POP and other marketing materials, as well as forging strategic marketing partnerships to support events and other initiatives. Dino will now take the lead on Sea Ray’s digital strategy, as well, creating a stronger online presence through a soon-to-be-released redesigned product website and compelling original web content on SeaRayLaunchPad.com.
“Sea Ray prides itself on offering world-class luxury to waterways everywhere,” says Matt Guilford, Sea Ray’s Vice President of Marketing. “We now want to make it easier to spread our brand’s core mission with an even stronger digital presence, and we are excited to partner with Dino Publishing in this effort. They understand the Sea Ray lifestyle and will create exceptional content to share that message with all of our customers.”
“The Sea Ray brand is iconic around the world,” says Doug Leik, president of Dino Publishing. “We are thrilled to help spread their message of luxury and prestige in even more creative ways as we further enhance this decade-long partnership. Sea Ray has always understood that directed content is essential in differentiating Sea Ray from other brands in their market, and nobody does it better.”
Dino Publishing has been generating creative content solutions and publishing custom magazines, including titles like Whaler, Sea Ray Living and Meridian Lines, since 1999. With a multifaceted design and creative team, along with a strong foothold in the marine and leisure industries, Dino has expanded to a full-service agency for progressive marketing leaders, providing not only effective and engaging dynamic content on paper and online, but also strategic marketing and advertising for a wide portfolio of brands.