Sea Ray’s new website was conceived, written and designed by Dino to encourage visitors to fall in love with the brand’s products and aesthetic. Self-directed wandering through the content-rich site follows a multitude of intuitive paths, with relevant content in every direction. Product, lifestyle and branding threads integrate seamlessly, and visitors can pursue granular or high-level storylines to satisfy whatever information needs they have.
Optimized for mobile, tablet and desktop platforms, the new searay.com contains a wealth of content for current boat owners and prospective customers alike. Every Sea Ray model and product family features its own extensive landing page, with photo galleries, videos, specifications, descriptive copy and interactive features. Woven throughout are access points to Sea Ray’s lifestyle portal, launchpad.searay.com.
We wanted a site that encouraged visitors to fall in love with our boats and this new execution does that. As our creative and strategic partner, Dino Publishing has always delivered world-class content that represents the essence of our brand. Dino’s expertise as a design and editorial firm was invaluable in the reconstruction of our website.”
— Matt Guilford, Sea Ray Group vice president of marketing