Though Lund had produced catalogs for many decades, Dino Publishing introduced the concept of a “magalog” in 2010. The front half of the piece is a content-rich magazine with stories about Lund owners, fishing lodges, new boat models, tournaments and more. The back half features a beautiful, easy-to-read catalog with specifications, photos, and features and options. Lund not only informs current and prospective customers, but also connects and nurtures a community of like-minded anglers.
