Dino Publishing manages marketing for Boaters’ Association of Michigan through a world-class magazine and accompanying content-driven web and email strategies. The goal is to increase connectivity amongst Michigan boaters and the businesses and government agencies that support boating interests.
A mix of lifestyle and resource content, boating-services discounts and lobbying representation in the state and federal legislatures draws boaters and boating businesses to join this association. The strategy is a consumer extension of Michigan Boating Industries Association for marine-focused businesses.
