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Sea Ray

Sea Ray is the brand for boating enthusiasts who pursue the best version of themselves, offering a bold vision of what boating can be, bringing that vision to life with the finest craftsmanship, and embracing customers in a carefree and immersive ownership experience. Founded in 1959, Sea Ray manufactures a diverse lineup of sport boats, cruisers and yachts that range from 18 to 65 feet in length that are respected worldwide for their beauty, quality and performance. Across all of these boats, owners enjoy the satisfaction of achieving the well-lived life.

Dino Publishing consults with Sea Ray broadly on branding, marketing strategy, collateral, custom publishing, digital strategy, email marketing, lead generation, website design, event marketing, media and co-marketing relationships. The consistency of quality and premium styling across all of these strategies reflects the attributes of the brand.

Sea Ray Work

Sea Ray Website

Sea Ray’s new website encourages visitors to fall in love with the brand’s products and aesthetic.

SLX-W Teaser Video & Campaign

A video tease to build anticipation for an unseen new boat.

Sea Ray LaunchPad

LaunchPad’s multi-channel content engages owners and prospects in an on-going conversation.

The SLX Experience Video

A video digging into the meaning of a re-launched boat line.

Sea Ray Living Magazine

Sea Ray Living highlights the premium lifestyle that the brand unlocks.

Next Wave

Next Wave helped Sea Ray own the “innovation” crown.

#SeaRaySummer Campaign

Hyperlite and HO have signed on to support the #SeaRaySummer promo campaign.

Our Skills

  • Brand Building
  • Content Marketing
  • Custom Publishing
  • Experiential Marketing
  • Partnerships
  • Website Design

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Dino Publishing · 350 W Hubbard Suite 400 Chicago, Il 60654 · (312) 822-9266 · Copyright 2018 ©